Retail companies like Kroma and Big Bazaar are planning to work on e- commerce strategy to give an edge to their business. They are planning to invest a large amount in their website giving a competition to the e- commerce companies like Flipkart, Snapdeal and Amazon and thus, are focusing on quick deliveries, discounts and offers to grab their customer’s attention. Kroma has introduced deals like the customers can order the goods online and can take their delivery from the store.
An advantage that they seem to give to the customers is that they can test the product to their satisfaction before taking it to their home, said Kroma’s spokesperson. Future group have also planned the concept of delivery of the grocery items within thirty minutes like pizza delivery for which Big Bazaar is going to launch an app. Its service will start from Mumbai where the customers will be delivered the grocery items within 30 minutes.