New Delhi: An approaching wedding season and gadgets as gifts; Apple is aiming to catch the Indian nerve by using these two elements to position its iPhone 6 smartphone in its latest TV commercial.
The advertisement follows a groom as he gears up for his wedding, while using his iPhone to stay in touch with his bride to be. The ad uses the setting to run through a littany of features Apple's newest flagship has to offer. The groom uses the front facing camera to take selfies, chat using iMessage and video chat using face time. The bride does all of the same things while keeping her face hidden from the camera, since it's considered bad luck for the groom to see the bride before the wedding ceremony.
The ad ends with both of them meeting at the altar and a voiceover cues in: "We know how hard it is to wait for something special. Which is why we offer the iPhone 6 on easy EMI."