Amitabh Bachchan, Priyanka Chopra replace Aamir Khan as 'Incredible India' brand ambassadors

After about a month of speculation, actors Amitabh Bachchan and Priyanka Chopra have been chosen as the brand ambassadors for the government's 'Incredible India' campaign.

The selection of the two actors follows the Centre's decision to discontinue the contract of actor Aamir Khan, who had angered the BJP-led government with his remarks on perceived intolerance in the country.

Khan had promoted Indian tourism for a decade as the brand ambassador.

A number of multi-disciplinary icons, including famous sports personalities, were shortlisted by the tourism ministry to be the face of the 'Incredible India' campaign.

Other suggestions being considered include choosing a female personality as the mascot for the 'Atithi Devo Bhava' series which is part of the 'Incredible India' campaign to attract foreign tourists.