Netflix Inc. launched operations in India on Wednesday, with plans
starting at Rs. 500 ($7.50) per month, as the U.S.-based video streaming
company pushes ahead with its global expansion plans.
The move confirmed months of speculation on the launch of the service in the second-most populous country in the world.
The company will also offer two other plans priced at Rs. 650 rupees and Rs. 800 rupees, it announced on its website.
Netflix is aggressively moving into new markets and aims to reach 200 countries by the end of 2016, as slowing domestic growth puts pressure on the company.
Users can access Netflix through an app on a smart TV, a videogame console, a streaming player, a smartphone or a tablet.
The company also went live in more than 130 countries on Wednesday, covering almost the entire globe except China, in a huge global push by Chief Executive Reed Hastings to counter slowing growth in the United States.
Nigeria, Russia and Saudi Arabia were among the other major countries where the service was launched, Hastings said at a speech at the Consumer Electronics Show in Las Vegas.
Netflix on Wednesday added simplified and traditional Chinese to the 17 languages it already supports.
The move confirmed months of speculation on the launch of the service in the second-most populous country in the world.
The company will also offer two other plans priced at Rs. 650 rupees and Rs. 800 rupees, it announced on its website.
Netflix is aggressively moving into new markets and aims to reach 200 countries by the end of 2016, as slowing domestic growth puts pressure on the company.
Users can access Netflix through an app on a smart TV, a videogame console, a streaming player, a smartphone or a tablet.
The company also went live in more than 130 countries on Wednesday, covering almost the entire globe except China, in a huge global push by Chief Executive Reed Hastings to counter slowing growth in the United States.
Nigeria, Russia and Saudi Arabia were among the other major countries where the service was launched, Hastings said at a speech at the Consumer Electronics Show in Las Vegas.
Netflix on Wednesday added simplified and traditional Chinese to the 17 languages it already supports.
