Nokia relaunched its simple but classic 3310 phone in its home market of Finland on Wednesday, hoping a wave of nostalgia may boost the brand as it expands into newer smartphones.
Once the world's dominant phonemaker, Nokia Oyj sold its handset operations to Microsoft in 2014, leaving it to focus on telecoms network equipment.
But its brand has gone back on the mobile market across much of Europe and India thanks to a licensing deal with HMD Global, a new company led by former Nokia executives and backed by Chinese electronics giant Foxconn.
HMD has sole use of the Nokia brand on all phones and tablets for the next decade, and it will pay royalties to Nokia Oyj.