Poll strategist Prashant Kishor joined Bihar chief minister Nitish Kumar’s Janata Dal (United) in Patna today, months ahead of the 2019 Lok Sabha elections. Kishor was inducted into the party by Kumar, who is also the national president of the JD(U), at the organisation’s state executive meeting.
Kumar welcomed Kishor into the party by presenting him with an angavastram (stole) and he was given a seat next to the chief minister at the state executive meet. It was not immediately known what role he has been assigned to in the party.
During the 2014 elections, Kishor was credited with creating several marketing and campaigning strategies for the BJP which included the ‘chai pe charcha’ campaign, ‘Manthan’ and social media interventions. He founded the Citizens for Accountable Governance (CAG), a non-profit organisation that consisted of around 200 young professions from top colleges and companies in the country. They carried out BJP’s marketing and social media campaign in 2014.
Kishor broke away from the BJP in 2015 and reformulated the CAG as Indian Political Action Committee (I-PAC). He joined Nitish Kumar and strategised the election campaign for his party during the Bihar Assembly elections.
He has joined twitter recntly and you can find him at https://twitter.com/PrashantKishor