Indian record label T Series is once again close to taking over PewDiePie as the most subscribed channel on YouTube. At the time of filing this story, the music label was just 1.6 lakh (one hundred and 60 thousand) followers behind PewDiePie.
Analysts had initially predicted that the music brand will overtake the one-man Swedish content creator Felix Kjellberg's channel in early January 2019. However, thanks to YouTube's cleansing of spam accounts on its platform, T Series' subscriber count went down drastically in December 2018. At the beginning of 2018, T Series had about 30 million subscribers on its YouTube channel. With the introduction of landmark changes in Indian mobile and data service, the subscriber list sky-rocketed to over 70 million in just six months. The online video channel also accounts for nearly 25 per cent of its sales, which is about $100 million.The war saw many of PewDiePie fans indulge in massive online campaigns to get more subscribers. Some even hacked worldwide printers, Google Chromecasts, smart TVs and even defaced Wall Street Journal.
PewDiePie also saw many of his contemporaries and direct competitors, including Mr Beast, Logan Paul, Shane Dawson, come out in support.