Hotstar takes the e-comm route to tap more users

Hotstar is set to expand its reach by adding a new tier to its subscription service to target a larger audience looking for regional content.

Termed Hotstar VIP, the new subscription will be priced at ₹365 a year vis-a-vis Hotstar Premium subscription that will continue to be priced at ₹999 a year. And just like the good old cable TV operators, Hotstar will allow you to pay in cash for the subscription.Hotstar has already tied up with the likes of Salman Khan, Shekhar Kapur, Neeraj Pandey, Kabir Khan, and Sudhir Mishra to build Hotstar Specials.

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