Twitter has announced a new fee for businesses that want to showcase their brand with a gold badge. Starting from now on, companies will be charged $1000 per month to display the prestigious emblem next to their Twitter handle.
The gold badge is a verified symbol that appears next to the handle of high-profile accounts, including celebrities, politicians, and business leaders. The badge signifies that the account is authentic and provides a level of credibility to the brand.
The new fee has been introduced to offset the costs of running Twitter's verification program and to ensure that verified accounts are legitimate and of high quality. The company has stated that the fee will help them to maintain the integrity of the program and prevent fraudsters from obtaining verification.
Twitter has also stated that the fee will not apply to all businesses and that only companies that meet certain criteria, such as having a large following or significant engagement, will be eligible to pay for the gold badge.
The introduction of the $1000 monthly fee for the gold badge is a significant change for businesses using Twitter. The fee is aimed at ensuring the quality and credibility of verified accounts and will help to maintain the integrity of the platform's verification program. Companies that meet the eligibility criteria and wish to showcase their brand with a gold badge will have to factor in the cost of the fee into their marketing budgets.
