Supam Maheshwari is the co-founder and CEO of FirstCry, India's largest online retailer of baby and mother care products. He is also the co-founder of Xpressbees, a logistics service provider. He is an IIM-Ahmedabad alumnus and a first-generation entrepreneur who started his career with Brainvisa Technologies, an e-learning company that he sold in 2007.
According to the draft red herring prospectus (DRHP) filed by FirstCry, Maheshwari sold 6.2 million shares of the company before filing for its initial public offering (IPO). The shares were sold at a price of ₹487.44 per share, which amounts to a valuation of over ₹300 crore¹²³. The reason for this sale is not clear, but it could be a part of his personal financial planning or a way to create liquidity for the company's future growth.
FirstCry is an Indian e-commerce company focused on baby and mother care products. It offers more than two lakh products from 6,000 brands across categories such as diapers, toys, clothes, accessories, and more. It also has over 900 offline stores across India. It was founded in 2010 by Supam Maheshwari and Amitava Saha.
Some of the competitors of FirstCry are:
Hopscotch: An online shopping platform for kids wear, toys, and accessories
BabyOye: A former online retailer of baby and mother care products, which was acquired by FirstCry in 2016
Flipkart: India's largest e-commerce company, which offers a wide range of products, including baby and kids items
Amazon: The global leader in online retail, which also sells baby and mother care products in India