Facebook recently acquired shares in Reliance, making it the biggest minority shareholder in the Indian company. Facebook’s daughter company, WhatsApp also signed a commercial agreement with Reliance Jio over its online venture JioMart. JioMart uses its technology to reach out to the vast network of small kirana (grocery) stores in India. Now, the company has already started rolling out the feature for WhatsApp users but on a very small scale.
The retailer is initially targeting the suburban Mumbai areas of Navi Mumbai, Thane and Kalyan. The company is expected to gradually start catering to other parts of the country.
In order to place an order on JioMart, users will first have to save the WhatsApp business number allotted to JioMart which is 88500 08000.