B2B commerce start-up Udaan has laid off over 2,000 contractual employees across different business roles such as sales, marketing, operations, and credit collection, said four employees, who spoke on condition of anonymity.
Udaan is an online marketplace that facilitates buying and selling of fashion products, groceries and electronics among manufacturers, brands and retailers. It was incorporated in June 2016 and since then, it has expanded its operations to 900 cities.
A majority of the contractual employee base acted as ‘fleet-on-street’ for Udaan, helping the startup acquire buyers and suppliers in the Kirana store segment. The Bengaluru-based unicorn is currently also servicing orders relating to essential goods through their partners.
Over the past month, Udaan has been facing a drop in business under their non-essential categories including electronics, kitchen accessories and others which also are high ticket in transactional value, as compared to essential goods.
B2B commerce start-up Udaan has laid off over 2,000 contractual employees across different business roles such as sales, marketing, operations, and credit collection, said four employees, who spoke on condition of anonymity. Udaan is an online marketplace that facilitates buying and selling of fashion products, groceries and electronics among manufacturers, brands and retailers. It was incorporated in June 2016 and since then, it has expanded its operations to 900 cities. A majority of the contractual employee base acted as ‘fleet-on-street’ for Udaan, helping the startup acquire buyers and suppliers in the Kirana store segment. The Bengaluru-based unicorn is currently also servicing orders relating to essential goods through their partners.