Classic Legends founder Anupam Thareja says that the newly re-launched Yezdi brand is ready to meet customer demand in a way that Jawa wasn’t. With the resurrection of the Yezdi name, the Mahindra-backed bike maker is entering its second innings in the country, months ahead of bringing another iconic motorcycle brand to Indian shores.
The Yezdi brand, and its three distinct products – a scrambler, a roadster and an ADV – have been strategically picked to strengthen the company’s grasp over the fast-growing 300 to 650cc, middle-weight motorcycle segment. This slab, long dominated by the likes of Royal Enfield, is slowly becoming one of the most competitive motorcycle segments in the country.