Baba Ramdev is planning to launch a fast food chain in a bid to take on MNCs like KFC, McDonald's and Subway, as per a news paper report.
As the trend of using Make in India products is catching up, Baba Ramdev’s Patanjali is all set to double its revenue next year. Giving a tough competition to the foreign players in the fast moving consumers good (FMCG) space, company’s founder Ramdev aims to be the largest Swadeshi brand in the next year or two.After creating a flurry in the fast-moving goods sector (FMCG), Baba Ramdev’s Patanjali is all set to double its revenue next year. Following the mantra of 'Make in India', the company’s founder Ramdev aims to be the largest Swadeshi brand in the next year or two.
Until now, the Indian FMCG market was mainly dominated by the multinational companies (MNCs). But, as the consumer base shifts to Patanjali brand, the company is confident to break the monopoly and is targetting revenue of Rs 20,000 crore in financial year 2017-18 (FY18).
The company is in the process of setting up mega production units at several places, including Noida, Nagpur, and Indore, which would take its production capacity to Rs 60,000 crore, from the existing Rs 35,000 crore
