Reliance Brands, a subsidiary of Reliance Industries,
is acquiring 259-year-old British toymaker Hamleys for about ₹620 crore. Buying out Hamleys, which has 167 stores across 18 countries, will give Reliance Brands a global footprint and help it achieve its lofty target of 30% annual growth over the next decade. Hamleys – whose Chinese owner C Banner International put it
on the block in September 2018 – reported a $15.6 million loss in 2017. But despite ceding market share to the likes of Target and Amazon, it continues to be a dominant player in the $11 billion global toy industry.
