Bengaluru, August 15, 2024– Mahindra & Mahindra has officially launched the much-anticipated Thar Roxx, a 5-door version of its iconic Thar SUV. Priced starting at ₹12.99 lakh for the base petrol variant and ₹13.99 lakh for the base diesel variant, the Thar Roxx is set to redefine the off-roading experience in India.
Key Features and Specifications
The Thar Roxx boasts several new features and enhancements over its predecessor. It comes with a longer wheelbase to accommodate the additional doors, making it more spacious and practical for families and adventure enthusiasts alike. The SUV is powered by a 2.0-litre, 4-cylinder, turbocharged petrol engine producing 162hp and 330Nm of torque, and a 2.2-litre, 4-cylinder, turbocharged diesel engine with 152hp and 330Nm of torque.
Design and Comfort
The exterior design of the Thar Roxx includes a newly designed double-stacked six-slot grille, circular LED projector headlamps with C-shaped DRLs, and sleek fog lights and turn indicators. The interior features premium elements such as soft-touch materials on the dashboard, a new steering wheel with mounted controls, and a 10.25-inch touchscreen infotainment system.
Safety and Technology
Mahindra has ensured that the Thar Roxx is equipped with advanced safety features, including six airbags, electronic stability control, brake locking differential, and a 3-point seatbelt for all passengers. The SUV also includes modern conveniences like electric power steering, height-adjustable driver seat, rear AC vents, and USB C-type ports.
Market Impact
The Thar Roxx is expected to compete directly with other popular off-roaders like the Maruti Suzuki Jimny and the Force Gurkha. With its blend of rugged capability, modern features, and competitive pricing, the Thar Roxx is poised to become a favorite among SUV enthusiasts in India.
For more details and to book a test drive, visit Mahindra's official website or your nearest Mahindra dealership.